How To Get an A Grade From Generation Z
You know how it is when you want what you want when you want it? Well, that’s Generation Z. They’re the demographic that was born after 1995, and they make up more than a quarter of the American buying public.
Generation Z has never known a world without digital media. They were practically born with iPhones in their hands, and they would rather text you than call you on the phone. They were born into techno-trends, and they create them. To Gen Z, there was always an Internet.
Now, if you are of a certain age, you might not completely understand Gen Z. But here is all you need to know – they eat out at least once a week. That means that it is your job to create a dining experience that appeals to them.
How are you going to do that?
Technology, technology, technology. This is how you’re going to appeal to Gen Z. You have to deliver service that is high-tech and mobile friendly. Over 90% of the population now has smartphones, and over 85% of the population uses them to buy online. Gen Z-ers are simply not going to tolerate websites that are not mobile-friendly, so you’re going to have to make sure that your restaurant allows for mobile browsing and online ordering.
There’s an App for That
There’s an app for everything, and you need a mobile ordering app. Gen Z users, even if they’re planning on coming and sitting down in your restaurant to enjoy a meal, want to be able to order before they arrive. They also want to be able to pay using their smartphones. If you’re not in tune with that, you’re going to be missing out on a huge segment of the population.
Don’t neglect your social media presence. If you aren’t already on Facebook, Twitter, and other social networks, you’re going to have to get there, and fast, because that’s where the Gen Z people are. They want an interactive experience where they can go out, enjoy a great meal, and yes, God help us, post photos of their food to Facebook.
Of course, the good thing about this is that their friends will see their posts and you will likely gain new customers. So give them a great experience – one that they can share. Let them learn from each other and post their experiences. It’s actually one of the best marketing strategies you can use – fully organic and peer-supported.
The Final Word
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