Bleed is printing that extends beyond the edge of the paper. If you want the ink to extend to the edge of your menu, your file must include bleed so that nothing critical is lost when the menu is trimmed down.

For example: if the trimmed menu size is 8.5” x 11”, then the submitted file should be 8.75” x 11.25” to give .125” bleed on all sides.

Keep critical text and images at least .25” inside the trim line.